The London Artist Development Scheme is the brainchild of the World famous producer and songwriter Benny D. Click here to view the L.A.D. website.
Operating out of the highly regarded Powerstudio London in Chelsea’s 1927 Gasworks building, Benny D crafts artists in to stars highlighting unique aspects of the artist complimenting them with hit records. Click here to see the Powerstudio London website.
Household names such as Jaz Ellington, Kye Sones, Max Milner, The Puppini Sisters and even X-Factor ‘cheeky’ chappy Frankie Cocozza have participated or are still in development.
The excellent news is you too can become part of LAD if you a) have label/financial backing and b) pass an audition with the Powerstudio A&R team.
If approved and a deal agreed Powerstudio will focus on the following aspects to further you career:-
- Defining your skill
- Develop live performance
- Developing your studio sound
- Recording and songwritng
- Image/Style consultancy
- Interview techniques
- Mentoring and direction
- Promo photo, Biography, EPK
- Continual professional development
To apply please email auditions@musiccrowns.org with a YouTube or Vimeo clip OR your SoundCloud or ReverbNation links.









