Luc Belaire, the world’s fastest-growing premium French sparkling wine, has announced the launch of its iconic line in Australia and New Zealand with Pernod Ricard.
Belaire’s reputation as a boundary-breaking bubbly is amplified by its impressive celebrity following. With an extended family of influential supporters across the globe including recording artists and content creators such as Rick Ross, Steve Aoki, Young Thug, Lil Wayne, DJ Khaled, Post Malone, and Wiz Khalifa, Belaire will continue to expand its influencer network in Australia and New Zealand.
Luc Belaire’s full range includes the signature Belaire Rosé. A stylish wine with fine and delicate bubbles, crafted from France’s three most famous Rosé grapes: Syrah, Cinsault and Grenache. Aged for the perfect evanescence and blended with a 100% Syrah dosage, Belaire Rose has a dramatic pink colour and is packaged in a sleek black bottle with silk screened labels. Belaire Luxe, a luxurious sparkling white wine with a special Chardonnay dosage, packaged in an opulent white and gold bottle.Belaire Luxe Rose, crafted from a classic blend of rosé varietals. Belaire Luxe Rosé has aromas of fresh strawberry and raspberry on the nose, the lushest pink colour in the glass, and a metallic pink pearlescent package which sets this wine apart from the competition.Belaire Gold, crafted from Chardonnay and Pinot Noir grapes, Belaire Gold is stunning inside and out. Balanced and elegant, this classic cuvée has lovely length and structure. Belaire Bleu, Belaire’s newest cuvée and the perfect harmony of the old world and the new. Stunning aromas of fresh berries and tropical fruits balanced with an elegant freshness and a spectacular sapphire colour, inspired by the beautiful blue waters of the French Côte d’Azur.
Speaking on the launch, Brett Berish, CEO of Sovereign Brands states: “We are thrilled to bring Belaire to Australia and New Zealand with Pernod Ricard. Belaire’s superior taste, versatility and quality is what makes it the most exciting sparkling wine in the world. This launch will continue that trajectory. Belaire is more than a drinks brand: it’s a lifestyle! I’m looking forward to working with our friends in Australia and New Zealand to grow our unrivaled ambassador network and develop bold creative collaborations.”
Be sure to stay up to date with all things Belaire by following them at @OfficialBelaire
