BERG shares new single 'What If' with accompanying visuals | Featured - Music Crowns

BERG shares new single ‘What If’ with accompanying visuals

Swedish-American singer BERG has shared the visuals for her latest single.

‘What If’ features intimate lyrics on a dreamy, synth soundscape. Listen to it below.

The first in a two-part series of videos, the visuals have been directed by Connor Carver-Carter with cinematography from John Letsinger.

Inspired by the timelessness of paintings, and the strange connection of two people being in the same room but entirely in different places.

The ethereal song was inspired by a small note that BERG received, which her friend had scribbled the simple question “what if?” upon it. 

Elaborating on the concept, BERG said: “To me this is the title song of my life. Missed opportunities of love that could have been because of the fear of revealing myself & of showing anybody my flaws and letting anybody in. By stopping myself from speaking the truth, the moment passed.”

Colour Grader: Michael Pearce – @madeinthegrade

Actor: Aron Von Andrian – @aronvonandrian

Director: Connor Carver-Carter @connorcarvercarter

Cinematographer: John Letsinger @john.letsinger

Costume: Geri Doherty @geri_do

Make Up & Hair: Samantha Cole @samanthacolesart

Art Director: Brendan Ewen @brendan.je

Assistant Camera: Frederic Nielson @fred_nielsen

Assistant Director: Morgan Kemeys @morgankemeys

Art Department: Tom Brydes @tombrydgesbuildsfridges

Madeleine Dunne

While studying multimedia journalism at Glasgow Caledonian University, Madeleine began writing for several publications including Transistor, Vegan Connections, and GigSlutz. In 2018, she became the music editor for Vegan Connections before joining the Music Crowns team as a staff writer and digital assistant. @kohlgrrl

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