UK Mac and iOS app prices, including iTunes, are set to rise by nearly 25% this week following the collapse of the pound due to Brexit.
The pound’s dramatic depreciation has brought with it parity with the US dollar – an app that cost $0.99 in the US used to cost £0.79 in the UK, but will now rise to £0.99.
In a statement, Apple said: “When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store. The new prices will be implemented over the next seven days, giving consumers the opportunity to beat the jump.
Since the vote for Britain to leave the European Union, the pound has fallen in value by nearly 19% against the US dollar. Apple has already rolled out new pricing structures to reflect the economic change: late last year, a new line of Macs was launched with a 20% increase in price.
