Two brands that have synonymously been a part of the UK and US culture for the past few years in their own unique ways are combining their talent to create a marketing powerhouse between the already established and respected brands.
Kick Game has become synonymous with streetwear culture and is renowned for producing leading content across its YouTube and social channels. Recent films featuring leading artists Central Cee, Arrdee, M1st and Fredo have been watched millions of times over. Wingstop on the other hand, are dedicated to serving the world flavour through an unparalleled guest experience, and creating online content similar to Kick Game.
Both Kick Game & Wingstop have a little American DNA within their brand image, from the sneakers they sell to the flavour of their wings – which is attracting Gen Z and millennials in their droves. That being said, both brands have grown into the local communities and cities in which they operate, and are now shaping the local culture across UK music, fashion & entertainment.
For their first collaboration, they join for the ‘SneakHxr’ fest on the 12th of March, which highlights all the amazing women and roles they play in our scene for Interational Women’s Day’
