She’s been slow, slow cooking up that heat
Ethiopian-born, Montreal-based singer songwriter NAYA ALI returns with the video for her latest single ‘Get It Right’. And boy, does she ever.
‘Get It Right’ marks Naya’s first single in over a year, and the first since previous single, ‘Ready To Go’ achieved viral success – amassing more than 15 million views on YouTube. But as this latest release proves, good things come to those who wait.
Produced by Canadian duo Banx & Ranx (Dua Lipa, Lady Leshurr, Sean Paul), channels vibes of M.I.A with a uniquely Canadian by way of Ethiopia twist.
Set over booming basslines, hypnotic hooks, and haunting howls, Naya delivers bars of pinpoint precision and accuracy. But don’t be fooled, as although her lyricism and pace is hard-hitting, this isn’t Naya at her most powerful. Rather, ‘Get It Right’ is the symbolic representation of firing warning shots at the competition. As Naya explains:
“[The track] is a warm-up, a more than confident step into the game. It’s about versatility unmatched, integrity untouched, flows unseen. It’s about the underdog coming for the throne.”
From the outset and throughout, the unmistakeable tick tick tick of a clock beat plays – a telling sign that the time for Naya’s takeover of the rap game draws ever near.
Kubrick and Peele and West, Oh My!
And now as a hectic summer tour schedule comes to a close, Naya shows no signs of slowing down as she drops the music video for ‘Get It Right’.
For the visuals, iconic religious imagery combine with various metaphorical and literal thematic elements to deliver a multi-layered music video that merits multiple viewings.
Speaking on her inspirations for the video Naya says:
“The visuals are about breaking free from the ‘Sunken Place’. I felt like I was trapped for so long, in a state of mind that had me forget who I really was. So I had to break free and escape by killing a part of myself that I had outgrown. The dark and symbolic visual is a Kanye-esque canvas, inspired by Stanley Kubrick meets Jordan Peele.”
Check out the video here:
‘Get It Right’ comes ahead of Naya’s forthcoming debut album Godspeed – slated for release in February next year.