Ohio is a midwestern state that is mostly landlocked. Sure it’s got the Ohio river and a great lake up north, but be certain, Ohio is not what one visualizes when hearing the 80’s yacht rock-influenced smooth groove of Campus Rex’s “Loveback”. The smooth retro pop throwback track is a pop anthem for the ages, featuring a heavy beat with harmonies that glide through the rhythm. The only thing that separates from a Duran Duran cute is the band’s hilarious use of the terms “dumbass” and “jack shit”.
” ‘Loveback’ is a song about making the right choices, to me,” says singer Scooter Smith. “From the first time I heard the demo I knew ‘Loveback’ was going to be a special song,” says Griffin King, who splits time between guitar and keys. “It has such an infectious groove and a baseline that you can’t help but move to.”
The track has an effortless groove but, an earnestness and slight cheesiness that leans more towards Weezer than, say, Bruno Mars.
“Loveback” was mastered by John Naclerio; tracked, produced, and mixed by Seth Henderson; and tracked by Andrew Ebding, who also wrote the drums. Along with the single, the band has also released a lyrics video. “Our friend Mitchell Sturkey made this video for us and even though it’s just a lyric video it fits the vibe of what we are going for,” says the band. “He did an amazing job with all of the little animations you see throughout it which make the video more interesting and you never take your eyes off the screen.“
Listen to “Loveback” on SPOTIFY or watch the video on YouTube below.
