With Live Now!, Berlin-based singer-songwriter Aaron Koenig proves that music can be more than sound—it can be a movement. Melding genre-defying songwriting with heartfelt spirituality, Koenig’s latest release is a 12-track album accompanied by a beautifully crafted 60-page book, offering fans not just songs, but stories, chords, reflections, and full immersion into the creative process.
The project’s standout lead single, “Money with Love”, is a jubilant, rhythm-forward power-pop gem threaded with Latin percussion and an unmistakable New Wave sheen. The track flips conventional narratives about money on their head, treating wealth not as corruption but as celebration. “Money isn’t dirty, it means people like what you do,” Koenig sings, turning financial exchange into a symbol of energetic gratitude.
This isn’t just feel-good fluff. Koenig’s own personal evolution informs the single. “For a long time, I had a negative view of money, and it really held me back,” he explains. “But when I started cultivating a grateful, abundant mindset, everything began to change.” His growth mindset is built into the track’s DNA, a danceable declaration of prosperity with purpose.
In a music economy dominated by digital ephemera, Koenig’s Live Now! is a lovingly analogue response. Beyond the streaming platforms where he’s already clocked over half a million listens (and over 90,000 plays for his single “Death”), Koenig is giving fans a chance to engage on a deeper level through the book-album format. The book edition of Live Now! includes lyrics, chords, artwork, background stories, and a QR code for easy digital access to all 12 songs.
Musically, Live Now! is expansive. From soul and ska to flamenco, funk, folk, and bossa nova, Koenig’s arrangements explore life’s most resonant themes: mortality, mindfulness, personal power, and yes, even artificial intelligence. Yet, no matter the topic, each track pulses with clarity, consciousness, and care.
If you’re looking for music that moves both your feet and your soul—and you want more than just a passive listening experience, Live Now! might be the most refreshing release you encounter this year. Koenig doesn’t just want to entertain you. He wants to elevate you.
