‘Little Sister’ by Ainsley Costello is the perfect heartfelt, pop-rock hit that we all need on our favorite playlist. It is an electrifying single filled with a powerful range of vocals, electric guitar, and drums. The brand new music video only further pulls us into Costello’s world.
Watch Music Video Here: https://www.youtube.com/watch?v=-YMChchuTOo
No detail is too small in a video like this. Costello utilizes a variety of shots of her singing and playing guitar on her bed, glancing over at a flatscreen television that has her sister on it, back to the camera. We also see shots of Ainsley singing along to her song, switching between striking red and sleek black outfits. These two colors cleverly display the duality of her feelings about her older sister; she loves her, but she also hates feeling like she’s always pinned under other people’s expectations.
From the colors chosen throughout the video to the B-Roll footage between verses and choruses every shot is chosen perfectly and with a purpose. Costello cleverly sneaks in a quick shot of Taylor Swift guitar picks (someone she has always been likened to), as just another example of how you can be living in someone else’s shadow. First frame to last frame this song re-enforces the challenges of breaking out of a “big sister’s” shadow!
At an extremely young age, Ainsley has managed to take a strain of LA pop/rock (some describe it as acoustic rock in the vein of Sheryl Crow) and bring it down South while turning heads and amassing a dedicated fanbase in the process. Prior to COVID, Ainsley had already performed over 130 shows in 10 states. Notable performances included shows at NAMM in 2019 and 2020, and Americana Fest 2019. She was also involved with both “The Voice” and “American Idol” when she was just 13. At 14, Ainsley became one of Breedlove Guitars’ youngest endorsed artists and has also since been endorsed by Mackie Sound by Loud Audio.
The ‘Little Sister” video delivers a beautiful exploration of the tension and admiration felt when trying to figure out who you are outside of another person’s shadow and expectations.