Emerging pop prodigy Alex Frew returns with a stirring new single ‘Something To Hold On To’, once again portraying his authentic ability to pair emotive lyricism with uplifting productions. Driven by syncopated beats and striking melodies, Frew’s mellifluous vocals narrate a story of toxic emotions and self-criticism. The track is accompanied by a lyric video which displays a kaleidoscope of neon lights and closes with mental health helpline numbers from around the world.
Speaking of his new release, Frew says: “This is a viewpoint that I have always wanted to explore in my songwriting. It’s asking: ‘If my addictions had the ability to speak, what would they say?’ This song is a way in which I can navigate that perspective.”
Hailing from Toronto, Alex Frew made a strong debut last year with singles ‘Get Out Alive’ and ‘Antisocial Love Song’. His music attracted impressive support from around the world, including interviews with BBC Bristol and BBC Guernsey, as well as a live performance visual with Mahogany Sessions. We can expect that 2021 will be a big year for this young talent.