Rising singer-songwriter Alexander Joseph has revealed his uplifting new single ‘Now Or Never’, offering classic pop vibes. With shimmering piano melodies and smooth vocals, the track explores the empowering theme of pushing the limits and achieving your aspirations. ‘Now Or Never’ arrives in time for the long-awaited Olympic and Paralympic Games in Tokyo 2021, as Alexander provides the perfect sporting anthem for the occasion.
Discussing his new release, Alexander reveals: “‘Now Or Never’ reflects on the challenging circumstances we’ve all been facing through the recent lockdowns, whilst also drawing attention to the amazing achievements of British para athletes in a bid to lift our spirits and bring us together in the name of sport! Proceeds from downloads will be going to the British Paralympic Association, who provide essential support to the British athletes and staff in and around the games.”
Alexander Joseph has been juggling his two passions of music and sport for as long as he can remember. His songs have supported various sports development initiatives/charities, which led to his appearance on Channel 4’s ‘The Superhumans Show’ in the lead up to the 2016 Paralympic Games, where he performed his wheelchair basketball inspired anthem ‘GB 365’. Also receiving support from BBC introducing, Alexander continues to bring meaningful and uplifting messages to people through his music.