Loaded with sultry vocal lines, smooth key lines and brass sections which wrap neatly around Alice’s free flowing melody, ‘As It Seems’ is a single which radiates summer vibes from ear-to-ear, Although Alice lends influence from Loyle Carner and Jorja Smith, she’s truly in a lane of her own.
Discussing the single Alice Rowe explains:
“I wrote this track after attending an art exhibition in London ‘Alice in Wonderland – Curious & Curiouser’, the concept was about a girl who struggled to survive the confusing world of adults, she also struggled to come to terms with life and learnt that there are many layers/ mysteries. It is thought that Alice and several other characters secretly suffer from mental health issues which helped me to come up with the lyric ‘behind closed doors you can’t see, nothing is ever as it seems’, this is a metaphor for the many doors Alice opens in Wonderland and also for real life where you never know what’s truly going on. After attending the exhibition I felt that the concept fit with my current thoughts at the time and it felt right that I explore that. I then created the project. The art work is also inspired by one of the pieces of art in the gallery which I have in my home studio. This track is really exciting for me as I feel like this is where I found my sound.”
The British songwriter seems nailed on for greater things, having already picked up notable press coverage in the UK thus far. We are keeping Alice Rowe firmly in our sights for a 2022 must-watch.
