Shortly after her debut single ‘Control’ from last year, and following her first ever sold-out London headline concert at 93 Feet East in January, exciting new Berkshire singer and songwriter CHAR has just released her brand new single ‘Same Again’, along with her first ever music video.
‘Same Again’ was produced by longtime Roots Manuva collaborator WaggaMan, and mixed by Jarrad Hearman, who has worked with the likes of Sinead Harnett, Nadia Rose, and Katy B, and it is a mesmerising offering with warm R&B and lush pop sensibilities, led by CHAR’s gloriously smooth vocal dexterities and effortlessly soulful delivery, underpinned by a slow-building jazz-soul fusion minimalist musical backdrop, which allows CHAR to steal the show from start to finish.
According to CHAR, the track looks at “the cyclic repetitive behaviour we often find ourselves trapped in, not considering the effects of doing the same thing again and again, and expecting a different result – whether it’s going back to that one person time and time again, or repeating the same night out over and over again. The track is a bit of hard nudge for me, but there’s also a self-soothing aspect to the track, where I’m saying ‘let’s not beat ourselves up too much’, because life is already tricky enough to navigate through as it is”.
The music video for ‘Same Again‘ sees CHAR working with with a women-led creative and visual team, including Jade Nodinot and Alexandra Barbareau, which she put together on Daisie, the creative collaboration platform co-founded by Maisie Williams (Game Of Thrones, X-Men: The New Mutants), for which CHAR was an early adopter, having been chosen as one of the Daisie100 to launch the platform in 2018.
Watch the video for ‘Same Again‘ below: