Approaching the 10-year landmark since it made its first steps, Frequency is consistently laying the blueprint for independent labels worldwide, with massive success already and an exciting roadmap ahead. Initially launched back in 2013 by Kelvin Ruijters as a YouTube channel dedicated to sharing music for free, Frequency has far outgrown its humble beginnings, now priding itself at providing world-class label services to artists and songwriters.
Through their mantra – to explore, create and share music together across the world – Frequency’s small yet dedicated team has managed to dominate international markets by helping develop artists from the ground up, supporting them in their creative endeavours while helping bring their music to the right audiences.
One of the label’s first success stories became the Swedish talent Arc North, who started working with the label early in his career, and has now amassed tens of millions of streams, as well as over 700k fans across social platforms. More game-changing releases from the likes of Rival, Cadmium and Jon Becker followed, further cementing Frequency’s reputation as a leading independent player within the music industry.
The company doesn’t confine itself within electronic music however, working with a multitude of singers and songwriters through its label imprint Frequency Recordings. Tapping into indie, pop and more, Frequency Recordings has helped launched the careers of artists such as Euan Allison, whose debut EP amassed millions of streams while receiving massive support from Spotify’s editorial team.
This multi-faceted outlook towards the music industry – which also includes the operations of Frequency Publishing – has allowed the brand to present multiple conferences at industry leading festivals such as ADE and Dancefair, as well as work alongside key players in the online media world.
It’s clear that Kelvin Ruijters and his team approach their collaborations with a “Zero-to-Hero” mentality, with values such as communication, transparency and creative freedom being at the core of their identity. The driving force behind everything, however, is the music. The Frequency team wholeheartedly believe that good music will always finds its way to shine, and their unmatched ability to source and develop new talents will undoubtedly help cement them as a tastemaker even further.
