LA-based artist BOY UNTITLED has unveiled the striking new music video for his single ‘LOSING TIME’, which sees the talented creator strutting in front of an iridescent visual display of the earth’s four elements. A metaphor for the climate crisis, the music video brings sass and stellar outfit changes to a powerful social statement. Director Felipe Noquiera channels Madonna’s ‘Don’t Tell Me’ music video, inspired by an early 00’s pop aesthetic.
BOY UNTITLED reveals: “Getting to explore my own music through the visual and production approaches of some of my favorite (and honestly, iconic) artists and music videos from my childhood has been such an awesome mindf***. It’s fun to see so many pop-culture trends circling back to the forefront of this moment in a way that I can now embrace. Having spent so much of my life finding my way back home to myself – discovering and uncovering my queerness and authentic expression – it’s a gift to be able to express that fully using these pieces of pop culture that meant so much to me (and yet, had to hide) as a kid.”
Part of the LA queer-art scene, BOY UNTITLED has built a network of loyal supporters, earning acclaim from the likes of Gay Times, Billboard, Nylon and OUT! Magazine. He has showcased his immense talent on stages at The Viper Room, The Hi-Hat, The Mint and more. ‘LOSING TIME’ is taken from BOY UNTITLED’s upcoming project ‘ZENITH’, set for release in September, which will deliver more of his authentic, progressive pop and his important message. BOY UNTITLED is set for big things.
