Cork-based songwriter M’ADAM (aka Adam O’Donovan) doesn’t shy away from big topics, and his latest single It’s You is no exception. This is his sixth release of 2025 – part of his ongoing goal to drop one new song every month – and it might just be his most emotionally charged yet.
The song imagines the end of the world – not in a sci-fi way, but from a very human perspective. It’s about two people saying goodbye, knowing there’s no way out. That’s the heart of it: not the storm outside, but the connection between two people facing it together. The lyrics focus on that moment, and the production keeps things stripped back and direct, which helps it hit harder.
Produced by Kealan Kenny (Pa Sheehy, Allie Sherlock), the track has a natural, almost live feel to it. Nothing feels overworked. Kenny’s approach suits M’ADAM’s songwriting well – letting the emotion speak without getting in the way.
If you’ve followed M’ADAM’s work before – especially his 2023 debut Horse Food Budget 1984-you’ll know he often tackles topics like mental health, climate anxiety, loss, and grief. It’s You keeps that thread going and sets the tone for his upcoming second album Before We Die, which looks set to explore those ideas in even more depth.
This is a track for anyone who’s ever sat with someone they care about when things felt like they were falling apart. Heavy, yes – but honest. And sometimes that’s exactly what you need.
