At the crossroads of magnetic melodies and genre-defying production, DLG. (David De La Garza) continues to carve out a space that is wholly his own. With over 50 million streams already under his belt and a swelling fanbase, the Austin-born, LA-based artist returns with “Rich Man” — the first single from his highly anticipated debut album. It’s a track that signals not just evolution, but intention.
Sonically, “Rich Man” leans deeper into indie and alternative waters than some of DLG.’s earlier work. There’s a bittersweet clarity woven throughout — a blend of atmospheric synths, punchy percussion, and his signature soulful vocals, which recall the easy charisma of Mac Miller, but with a distinct, introspective edge. Layered atop a rich, anthemic production that wouldn’t feel out of place next to Tame Impala or MGMT, DLG. delivers a song that’s as hook-laden as it is thoughtful.
Lyrically, the track carries weight without sinking under it. As DLG. puts it himself, it’s “a reminder to my future self that being a rich man isn’t worth drowning in quicksand.” It’s an honest reflection that sidesteps cliché — a meditation on ambition, value, and self-awareness wrapped in a glossy, festival-ready package.
What makes DLG.’s journey even more compelling is how deeply personal every facet of his artistry feels. From collaborating with his mother — an award-winning painter and sculptor — on his album’s artwork, to pouring his own experiences of love and loss into his music, there’s an authenticity that resonates far beyond streaming numbers.
With “Rich Man” setting the tone for his forthcoming album and his first headline tour kicking off in LA on May 1st, DLG. stands on the brink of what feels like a breakout moment. If you haven’t been paying attention yet, now’s the time to tune in.
