From the first shimmering synth to the final haunting note, 7 Minutes ‘Til Heaven feels less like an album and more like an immersive film unfolding in real time—one where GRAE is both the director and leading star.
Canadian indie-pop sensation GRAE has never been one to play it safe, but with this record, she breaks down the very idea of “safe” and dances in its ashes. Drawing from the grandeur of ‘80s new wave and fusing it with the emotional gravity of modern alt-pop, GRAE steps into a space that’s equal parts nostalgic and forward-thinking. Fans of The Cure, Joy Division, Madonna, and Prince will find familiar textures here—but the storytelling, emotion, and vocal command? That’s pure GRAE.
The album opens with the Apollonia-voiced “American Dream”, a smoky, theatrical overture that sets a tone of introspection and rebellion. It isn’t long before the pulse of “Dark Energy” kicks in—a track that throbs with urgency and confidence, firmly announcing GRAE’s creative evolution.
Tracks like “Cha-Ching” and “Scarlet” strip away the shiny facade of glamour and replace it with raw honesty and emotional depth. GRAE’s voice is more than just beautiful—it’s sincere, it’s lived-in, it’s real. And when she hits her stride on “God In A Woman”, it’s nothing short of transcendent: a sonic reclamation of feminine power that roars with elegance.
The inclusion of Apollonia in three spoken-word interludes elevates the album from great to cinematic. These are not mere skits—they’re chapter breaks in a story of transformation, with “A(Rouse)” and “Pleasure Breeds Fame” acting as poetic pulses that remind the listener: you’re not just hearing a journey—you’re living it.
By the time you reach the closing track “Hollywood”, you’re not the same listener you were at the start. GRAE doesn’t just sing to you—she pulls you through darkness, through glitz, through heartbreak, and back into the light.
7 Minutes ‘Til Heaven is bold, defiant, and deeply human. It doesn’t follow trends; it creates moments. And in doing so, it cements GRAE’s place not just as an artist to watch—but as an artist to remember.
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