Irish alt-pop duo PRiiCE might just be offering the freshest new sound on the scene, as proven by new single ‘Sweet Life’. The quirky new release floats in the space between alt-pop and hip-hop as PRiiCE craft a unique and feel-good sound. Alongside effervescent basslines and grooving drums, the duo deliver infectious melodies as they flicker between rapping and singing, maintaining a charming Irish lilt throughout. Complete with refreshing, story-telling lyrics, it’s clear to see that PRiiCE are offering the full package.
The duo’s debut single ‘Sunflower’, released earlier this year, was championed by leading tastemakers such as Notion Magazine and received airplay from BBC Radio 1. Gaining Spotify editorial support from key playlists such as Fresh Finds: Pop and New Music Friday, PRiiCE have already racked up 1 million listeners – and their journey is only just getting started.
‘Sweet Life’ arrives ahead of PRiiCE’s upcoming debut EP, which has the potential to propel the duo to even greater heights. Speaking of their new single, PRiiCE said: “The song came about with no real expectations, we had the chorus lyric for a while and thought it was pretty funny and it ended up sticking. We wanted the song to feel playful and light hearted while talking about our worries, fears and privileges.”
