South East London artist J. Eka returns with ‘Do U Mind?‘ — a warm, nostalgic single that draws on early 2000s culture, sentimental sound design, and laid-back delivery. Produced by ETRNL (the creative behind Talk Less, Gone & Does He Know?) the track blends personal reflection with sharp lyricism, offering a fresh take on romance and presence in the digital age.
Anchored by a Y2K-style sample and UK drums that cut cleanly through the mix, Do U Mind? carries a subtle summer energy. It evokes everything from mixtape-era intimacy to late-night Morley’s runs and early relationships built on conversation, not DMs. The beat leaves space for J. Eka’s storytelling — relaxed in tone but rich in clever punchlines and lyrical finesse.
The track continues J. Eka’s streak of layered, culture-forward singles, following Waterfall, which received praise from platforms like GUAP, Capital Xtra and Fame Magazine. With Do U Mind?, he taps further into soft nostalgia, pairing sonic warmth with unfiltered honesty.
About J. Eka
J. Eka is a genre-bending artist from South East London, known for fusing rap, melodic R&B and cultural storytelling into a sound that resists easy categorisation. Since launching his music career in 2012, he’s gained support from BBC 1Xtra, Capital Xtra, GUAP, Wonderland, Mixtape Madness, Flanelle, Mob Journal, and Vogue, and his fashion-forward presence alongside stylist and partner Lala Roswess has made him a fixture across music and style spaces.
Live Performance – The Nalu Effect – Friday July 11th
Guestlist: https://partiful.com/e/hhx3U2JwZqrP6VobCw4q
