KEiiNO celebrated Eurovision weekend by dropping their latest electro-pop banger, ‘RITMA’.
‘RITMA’ is the Northern Sami word for ‘Rhythm’, and arrives as the band have been busy touring the UK to sold out venues around the country. The song begins with a piano-led melodic hook, which came to Tom Hugo in a dream while staying in the Norwegian mountains with his bandmates. It’s not the first time the band’s lead composer has dreamt a song. “On this occasion the melody in my dream was so strong that I managed to wake myself up in the middle of the night and start working on a demo” he explains. “When Alexandra woke to the sound of it, she immediately knew it had potential. Rhythm can shoot you into a dreamy, euphoric state of mind, and this song is an ode to the power of rhythm and dance.”
The song was finished during sessions in London, with production taking place in Berlin. The trio mix their cultural and musical background into ‘RITMA’, showcasing Northern Sami chanting and rap with a blend of euphoric pop vocals and dance-inspired beats.
Tom, Alexandra and Fred have been a pop powerhouse since their TV debut on Norway’s Melodi Grand Prix and later in Eurovision in 2019, where they were awarded 12 points from the UK audience. 26 songs and 150 million streams later they recently returned to London for two shows – the first one being a headline show at iconic LGBTQ venue HEAVEN, the latter at Here at Outernet for the London Eurovision Party. They’ve spend early May touring the country, including shows at the Eurovision village in Liverpool in the lead up to the contest last week.
Follow KEiiNO
