King Jai has risen in rap scene by an unusual tactic. His marketing strategy involved him walking with a billboard through his populous city of Atlanta, earning him the crown of “The Hardest Working Rapper In The Game.” His work ethic is apparent in his music, earning him a multi-year music distribution and TV Sync deal with AMG//SONY out of Toronto, Canada.
His latest track ‘Houdini’ features talented Birmingham rapper JABO. The track features a hard-hitting beat paired with an infectious synth. This is the perfect canvas for him to lay down his bars alongside JABO, his voice is laced with emotion and rawness that showcases his passion for his craft and taking it to the very top. The subject of getting to the top is discussed throughout the single. One day nothing is there, then the next day that can all change, and King Jai wants to use this as his inspiration with music and career showing that his passion and hard work can pay off. Speaking about this he explains: “All of this is like magic because one minute nothing is there and another minute everything is right in front of you.”
King Jai is fresh from the TV debut of his single ‘Mr. Barberman’ (video here), on The BounceTV hit show ‘The Johnson’s’ (Executive Produced by D.L Hughley and Cedric The Entertainer). With an incredible live show to accompany his talented back catalog, it’s clear to see he has all the right components to get the stardom he deserves.
