Bestowed with a title as ambiguous, faceless and elusive as the collective themselves, this latest offering is a call to the individual and the masses to eschew the narcissistic selfie culture we find ourselves embroiled in, look outward and search inward.
Tumbling in through the etherspace with breathless falsetto abreast pulsing synth, the opening verse implores “take those selfies all day long / they won’t fix up what went wrong / it’s up to you, not me” before firing off the money shot with “how you gonna love me / when you don’t know how to love yourself”.
It’s insistent, nagging, and sounds like La Roux on MDMA and several large glasses of house white. Calypso-esque electronic drums enter the frame post-chorus… whoever thunk introspection and vicarious social commentary could be so damn danceable?
Of course, the mysterious publicity-dodgers are making a thundering triple-whammy of a statement here, swinging in social politics without even so much as a hint of a banner or caustically-worded online statement: in fact, no statements at all have been made, LUKYU’s Facebook page is almost bare and they haven’t even got a proper logo yet. All this speaks volumes: the music should speak for itself: society should speak for themselves and to themselves instead of pouting at glassy vortexes into the digital abyss: everything starts and ends with the core – the gloss and the glimmer and the accoutrements and the jangly bits really don’t matter. Look after Number One. Take care of yourself. Understand yourself. Love yourself.
This may be a first-class house-pop banger, but it’s also the most punk rock revolutionary statement of the year so far. We salute you, LUKYU, whoever you are.
