NaturoSynth, the cutting-edge Indian-American collective, is back with Does This Last?, an EP that boldly pushes the boundaries of alternative pop. Since their debut in 2019, this Chicagoland ensemble—featuring multi-instrumentalists and producers Arjun Gopal and Kieran Gopal, along with live band members Pranav Joshi, Arjun Shamaraya, and Michael Plumridge—has been a trailblazer in fusing genres and creating a distinctive musical experience.
The EP Does This Last? is a vibrant six-track journey that elevates NaturoSynth’s already unique sound. Building on the success of viral hits like ‘Headphones On’—which became a sensation on TikTok—and other popular singles such as ‘Fear of Regret’ and ‘Dance Destiny’, this release marks a significant evolution in their musical narrative.
Leading the charge is the infectious single ‘Feel It More’. This track kicks off with a lush, atmospheric synth introduction that gradually builds into a high-energy pop anthem perfect for summer. With its blend of hypnotic melodies and energetic beats, ‘Feel It More’ captures the euphoric and immersive essence of NaturoSynth’s style. The song’s seamless transitions and catchy hooks make it a standout addition to any playlist.
“At the core, this project is a pop EP. But we wanted every track to provide a new unique flavour, with each song being a fusion of genres we haven’t explored before. We just wanted to make fresh exciting music.”
With their genre-defying creativity and a knack for crafting infectious pop hooks, NaturoSynth is solidifying their place as an exciting force in the alternative pop scene. Does This Last? is more than just an EP—it’s a bold statement of their artistic evolution and a glimpse into their promising future. As they continue to push the boundaries of their sound, NaturoSynth is a band to watch closely in 2024 and beyond.
Stream ‘Does This Last’ now:
