London-based singer/songwriter OLI returns with a gorgeous and reflective new single ‘Think About It’. The song is accompanied by a heart-warming video, featuring real-life home movies of the artist growing up.
“There are days when you won’t have any control over your thoughts, you’ll think of anything and everything all at once,” explains OLI, “I wanted the song to show how that felt. When it’s late at night and all I can tell myself is ‘don’t over think’, whilst knowing I absolutely will anyway.”
Talking about the video, she says: “I wanted the video to feel like someone deep in thought, maybe even being existential. It’s about the big things we take in, like the universe and our place in it. But also the small family moments that are just as important.”
Since launching last year, OLI’s lush, ethereal soundscapes; expansive and inspired visual perspectives, and ingenious, non-conformist alt-pop songwriting have earned her critical acclaim. Her first two songs ‘Happy’ and ‘What Happened to You?’ provided a sterling introduction to her graceful and subtle sound. During the lockdown, OLI spent her time getting creative with her family. “I’d actually never played so much music with my family. We’d get drunk and do funny improvised songs about each other,” she says, “My Dad would play guitar without fail every night too, I was really lucky to be around that.”
