Premiere: Midnight Snack unleash their sweetly disturbing 'Magic' video

Premiere: Midnight Snack unleash their sweetly disturbing ‘Magic’ video

Midnight Snack have unveiled the stand-out visuals for their track, ‘Magic‘, taken from their latest album, Child’s Eyes.

Just in time for Halloween, the cryptic visuals for ‘Magic‘ take you on a pocket-sized journey as the card cut out frontman, Jack Victor, makes his way through an arts and crafts dream world.

During the stop-motion mystery, Victor encounters a skeleton cat which leads him on a treacherous journey through the undergrowth. All is not as it seems when he bumps into a scrawled shadowy figure and tumbles into the abyss. Back on his feet, he is joined by his living-dead band mates and ghostly apparitions before the Borrowers-style quintet and skeleton cat dance their troubles away.

Whilst the video is ever so slightly creepy, the happy-go-lucky love song dances somewhere between psychedelic 70s rock and art-pop. Gorgeous synths and orchestral elements meander between the open spaces as Victor asks a loved one, “What happened to all the magic?” Watch the video below.

Child’s Eyes, which was released back in April, is an examination of the connection between love and the art of growing up. Speaking about the record to Consequence of Sound, the band’s bass player Peter Brownlee explains: “I think it’s an exploration of how being in love allows you and even pushes you to grow up.

Purchase Child’s Eyes here and keep up to date with Midnight Snack by following their socials below.

Socials
Facebook
Twitter
YouTube
Soundcloud

James Cooke

James has worked on the production side of the music industry for many years gaining releases on a number of record labels around the globe. Alongside James’ personal music projects he has trained as an illustrator, designer and a creative marketer. Taking on the role of marketing/editorial assistant at Music Crowns, James spends his days covering new and underground music creating content for our audiences through well thought out reviews and features.

No Comments Yet

Comments are closed

ABOUT US
Music Crowns is the global music artist discovery platform. We are the go-to brand for the world's best unsigned, independent and newly signed music artists, wanting to elevate themselves through creative marketing campaigns with huge global exposure.
INSTAGRAM FEED