UK rap artist Damola is ready to make a splash in 2022 with his jazzy vibe entitled ‘Pressure’, a smooth and laid-back offering reminiscent of artists such as Knucks and Bakar. Consistently aiming to push boundaries using his distinctly accented verses on a hard melody west coast infused style beat. Damola reminds the UK that relaxed flows over chilled, non aggressive beats are still fashionable.
‘Pressure’ is accompanied by a visually stunning and lighthearted cinematic courtesy of talented animator Merle, perfectly highlighting his nonchalant style, further allowing the listener to imagine his thoughts when writing this at 4am. Combined, the lyrics and animation begin to paint a picture of how much fun Damola was having whilst creating the single.
Speaking on what ‘Pressure’ means to him, Damola states “From laptops getting stolen to many sleepless nights, the process hasn’t been easy, being this close to sharing this song and video with the world is honestly a dream come true for me. This song has literally picked out so many things creatively, from so many different places and people, it literally came from just letting things happen in their own time, it encompasses that idea that you can make diamonds without any pressure.” The irony being that Damola made the song by just letting things fall into place.
