Canada’s breakout star Scott Helman has released his potent new single ‘Pretty’, making an empowering statement about what it means to feel confident without losing his fun pop delivery. His clever lyricism and distinctive vocals are accompanied by atmospheric percussion as the alt-pop track bounces through anthemic melodies. The accompanying music video, directed by Ben Knechtel, strikes the balance between playful and polished, and is certain to leave viewers pressing the replay button.
Scott reveals: “This song was a big step for me in exploration and limits. I wanted to take myself as far as I could down the line of ‘uncomfortable’ while still maintaining what feels like me. Ultimately, I thought it was such a special thought – the idea that someone can be so beautiful that you just want a bit of them to become part of you. In that thought, there is so much beauty and humour – the transcendence of traditional gender roles, the flirt, the strangeness. That’s what excited me about our initial demo, and what continues to excite me now.”
The second track to be released from Scott’s forthcoming album due next year, ‘Pretty’ follows on from recent single ‘Old Friends’. Since making his debut in 2016, Scott Helman has gone on to receive seven JUNO Award nominations, three platinum certifications and has toured with the likes of Shawn Mendes and Vance Joy. Scott Helman is just getting started, and we are obsessed with his latest release. Check it out below.
