South-west London-born, Brighton-based producer The Fullest taps into the roots of hip-hop with his latest single “DO IT AGAIN”, an energetic and authentic showcase of his lifelong love affair with the genre. Featuring commanding verses from Seefu McCloud, Pearl Harba, and Nic Nac, the track pulses with a raw intensity that feels both classic and forward-thinking.
From the first bar, “DO IT AGAIN” is a celebration of culture, grind, and artistic legacy. With a beat that smacks of golden-era boom-bap but is laced with a modern snap, the production is sharp, full-bodied, and unmistakably crafted by someone who lives and breathes the genre. There’s a timeless warmth in the dusty drums and sample-laced textures, but it never feels nostalgic — instead, it feels like a love letter written in the present tense.
For The Fullest, hip-hop isn’t just a genre — it’s a life path. First discovering the sound through pirate radio in the ‘80s, and later making his mark as a b-boy, DJ, and producer, he’s a walking archive of hip-hop’s grassroots evolution. That spirit bleeds through in this track. “It’s about letting people know you’ve put all the work in and you would do it again if you had to because of the love you have for this art form,” he explains — and that energy is infectious.
Each featured rapper brings a unique flavour: Seefu McCloud delivers razor-sharp bars with a lyrical agility that commands attention. Pearl Harba drops charismatic lines layered with confidence and rhythm, while Nic Nac rounds things out with a cool, controlled swagger that adds balance to the mix.
What makes “DO IT AGAIN” especially compelling is its refusal to compromise. It’s true-school hip-hop with modern muscle — the kind of track that feels equally at home on a pirate station or a festival stage. The chemistry between beat and bars is undeniable, and The Fullest’s production acts as the glue, elevating the track without overshadowing the voices.
“DO IT AGAIN” reaffirms that hip-hop made with heart, hunger, and history still hits the hardest. For The Fullest, the grind has always been part of the love — and this single proves he’s far from finished.
