Watch MALORY’s dystopian new video for ‘Rapture’

Watch MALORY’s dystopian new video for ‘Rapture’

Creative, multi-coloured pop artist, Malory, has collaborated with long-term creative partner and sister, Taylor Torr, on the dystopian music video for her new single Rapture. The lo-fi visuals mirror the double meaning of the track; intense joy and dark sadness, as Taylor explains:  

“We wanted to play with light and shade, using hues of black, red but also white and blue. It meant we could incorporate themes of destruction and redemption in an abstract way.”

The track itself is driven by an epic production courtesy of Danny George, as the pair deliver 3 minutes of blissful alt-pop. The orchestral driven anthem ebbs and flows beautifully using layered vocals, tribal drums and folk elements. Since signing to Metropolis Music Publishing, studio sessions across Toronto, LA and London have helped shape a more sonically mature and engaging sound (from her previous work), as ‘Rapture’ shows the young artist embracing a more synth driven sound, exploring pop sensibilities and motifs along the way.

The 22-year-old has already been championed at radio by XFM (John Kennedy)BBC Radio2 (Dermot O’Leary) and BBC London. Other highlights include supporting George Ezra on tour and live performances at BBC Introducing Hyde Park plus a BBC 6 Music Chris Hawkins showcase event. She was also featured as ‘Uncharted Territory’ artist of the week on BBC Radio 2.

Watch the video for ‘Rapture’ below.

James Cooke

James has worked on the production side of the music industry for many years gaining releases on a number of record labels around the globe. Alongside James’ personal music projects he has trained as an illustrator, designer and a creative marketer. Taking on the role of marketing/editorial assistant at Music Crowns, James spends his days covering new and underground music creating content for our audiences through well thought out reviews and features.

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