Watch the video for MY, Hate On Myself

Dubbed in some quarters as My Chemical Romance fronted by Katy Perry, Sweden’s MY – and yes, that really is her name – grew up in the tiny village of Branä, remote and surrounded by forests. “There were a lot of birds and wolves, it was something else really,” she says, “it gave me a love for the freedom you from get being surrounded by nature.”

A staunch DIY-til-I-die disciple, she was in a band for eight years – “We did everything, we booked our own shows, wrote everything” – before making the bold move of relocating to Stockholm, a decision partly influenced by the break-up of a long-term relationship and bringing with it a fresh flurry of emotions to cherry-pick from. The MY project was thus born.

Watch the video for ‘Hate On Myself’ below