Watch the video for MY, Hate On Myself

Watch the video for MY, Hate On Myself

Dubbed in some quarters as My Chemical Romance fronted by Katy Perry, Sweden’s MY – and yes, that really is her name – grew up in the tiny village of Branä, remote and surrounded by forests. “There were a lot of birds and wolves, it was something else really,” she says, “it gave me a love for the freedom you from get being surrounded by nature.”

A staunch DIY-til-I-die disciple, she was in a band for eight years – “We did everything, we booked our own shows, wrote everything” – before making the bold move of relocating to Stockholm, a decision partly influenced by the break-up of a long-term relationship and bringing with it a fresh flurry of emotions to cherry-pick from. The MY project was thus born.

Watch the video for ‘Hate On Myself’ below

James Cooke

James has worked on the production side of the music industry for many years gaining releases on a number of record labels around the globe. Alongside James’ personal music projects he has trained as an illustrator, designer and a creative marketer. Taking on the role of marketing/editorial assistant at Music Crowns, James spends his days covering new and underground music creating content for our audiences through well thought out reviews and features.

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