This is a Sponsored post written by me on behalf of Heineken. All opinions are 100% mine.
Heineken have concocted an amazing social experiment involving the 'drop' of men from around the globe into the unknown, conquering all manner of terrains, languages, natives and obstacles. This experiment, part of their 'Voyage' campaign, really separates the men from the boys, at least encouraging some stubbly, testosterone fuelled manliness as the guys leave the comforts of every-day life for an obscure destination with little more than the clothes on their back and a plane ticket home… and beautifully (for us), there is not an airport in sight!
The 'Voyage' is the new campaign from premium beers suppliers Heineken and will see a selection of men from around the World dropped … around the World with only basic provisions and directions. Tune in to the Heineken Dropped YouTube channel see legendary travel experiences unfold through footage, diary entries and journey updates. There's a casting opportunity for viewers to partake in the ultimate prize – an action-packed adventure of similar stature explained further on.
Will you witness the birth of legends as these voyagers attempt to make it home? The answer lies firmly in the hands of each individual adventurer and their desire to overcome the hurdles they have had planted firmly in their paths. You can watch the adventures unfold via broadcast, digital and mobile and become the guys' virtual companion!
The Voyage TVC has officially aired (June 1st) on TV with episodes released on YouTube and Heineken.com a few days later (June 3rd).
Consumers can also play along online by using redeemable codes from special packs of Heineken – test your navigational and survival skills whilst embarking on your own digital voyage! A few lucky winners will also receive the chance to embark on an adventure of their own including the ultimate – an awesome space training experience!
The question is… are you man enough?
