ELBOW was first conceived by the audiovisual art duo BrainMonk as a cool side-project. Tired of the industry-dominating smart devices and touch screens, the designers wanted to create something immediate and tactile. For the life-long music fans, a cassette player seemed like the perfect project to stretch creative muscles and innovate.
ELBOW design concept, which condensed portable player to its bare essence, has been well received by the design community (winning two competition awards) and cassette tape aficionados. Now ELBOW has entered prototype stage, where they are figuring out the physical and financial realities of the project.