Visionist shares beautifully unsettling video for 'Value'

Visionist shares beautifully unsettling video for ‘Value’

Visionist has unveiled a new CGI driven video for his track ‘Value‘.

Value‘ is taken from the artist’s second full-length record of the same name which was released back in October via Big Dada. The stunning visuals for the track, which were premiered at a Simple Things panel with The Bug, Coldcut and Ninja Tune earlier this year, address themes of torment and self-preservation. The Frederik Heyman-directed video sees the producer take on a number of moving roles in situations of dire need. Like a freeze frame of desperation, the video provides a warped 3D still-life with some underlying posthuman themes. Watch the incredible ‘Value‘ below.

“Value initially deals with the issue of self-struggle, and those actions internally but also externally that have caused this torment,” Visionist, real name Louis Carnell, explains of the video. “The overcoming of this is one of self-preservation and self-saviour. I wanted to work with Frederik as he deals with the perception of realness, something I deal with within my own anxieties, creating and believing in situations that haven’t even happened yet.

The video “focused on historic press images of people in the need of rescue,” the director states about his influences. “Visionist then reenacts these situations via numerous 3D scans that are processed into several digital installations, maintaining the original photographic stillness that is key to my work.

James Cooke

James has worked on the production side of the music industry for many years gaining releases on a number of record labels around the globe. Alongside James’ personal music projects he has trained as an illustrator, designer and a creative marketer. Taking on the role of marketing/editorial assistant at Music Crowns, James spends his days covering new and underground music creating content for our audiences through well thought out reviews and features.

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