Stepping out with sexy sophistication, Madison Paris has just dropped the flawless record and video for ‘E.T.A’ and we are LIVING for every bit of it.
Every inch the enchantress in her confidently beautiful performance, the rising star’s video is the perfect accompaniment to the alluring vocals of the track itself. Produced by Sokari, whose credits include Kojey Radical and Stefflon Don, Madison Paris has most definitely found herself on ETA, from her look to the sound and performance, and has all the makings of a sensational artist – undoubtedly the reason its already added to radio playlists and being supported with platforms such as Spotify and Amazon Music.
Having previously hit many radars with drops such as ‘Triple’ featuring fellow R&B hit maker Bobii Lewis and ‘Oh Mama’ ft Micah Million, Madison Paris has proved her pedigree as an exceptional R&B artist over the last 2 years since jumping in to the music scene. Snapped up by the likes of Nike and Footasylum for their collaborative Nike Utility Boot campaign, Madison is certainly showing all the promise of todays music stars and is looking like the full package. Going for a dark and edgier vibe than what we’ve seen previously, which lures you into a warped fantasy world in the music video, Madison’s seductive and confident glow up is a complete pleasure to watch and is balanced out with her ever-present, refreshing innocence, vulnerability and genuine likability that makes her an intriguing artist to invest in.
Talking about the visuals themselves Madison says: “From the moment we created ETA we knew the visuals had to make a statement. I had previously worked with director Gino Fernandez, so I immediately sent it to him. His response was incredible. He was so excited and full of ideas we had never even thought of. He took the original concept of ETA and flipped it, creating a deeper meaning with an unexpected hypnotising narrative. Through Gino’s concept a new side to me as an artist and performer was uncovered. It all felt right, and in a sense, I think the whole process of creating ETA has helped me to find myself. As an artist, it’s easy to struggle with self-belief and motivation. Seeing so many people volunteer to make this video, purely driven by the want to create something dope, was amazing.”
Catch the video in full now via Madison’s VEVO page and grab the track on all DSP’s here.