The internet has played a significant role in growing the music industry. Years ago, everyone would need to physically buy a tape or a CD to listen to their favorite artists’ albums. But now, we can listen to it for free at the comfort of our own homes or wherever we are. It’s a big leap for the music industry, and both producers, music artists, and listeners have been benefiting from it for many years now.
However, if you really think about it, the internet has helped the music industry thrive all these years, and this goes beyond the convenience the internet provides. No matter the connection – whether it’s DSL, fiber, or satellite internet – there’s no denying the impact it delivered. Here are some of the ways the internet has helped the music industry:
- Ease of Music Distribution
Now that we have a lot of music promotion platforms like YouTube, Spotify, Apple Music, and Soundcloud, music artists can simply upload their music online and their content can easily be distributed in various platforms like social media. This makes the distribution much easier no matter where the music artist is based.
- Global Reach
The internet has encouraged different types of music to be available to many countries even those with niche or less mainstream genres. Previously, limited shelf space in record stores and radio airplay focused on popular music. Now, with on-demand streaming and online communities, listeners can explore various music styles using their laptops, computers, and mobile phones.
So even when you’re in South America, if you feel like listening to K-Pop, you can easily do so by going to YouTube or Spotify to listen to these songs. Of course, having a reliable internet connection like Dish Internet will make this easier as you don’t have to wait for the video to load for a long time or endure buffering.
- Better Marketing and Promotion
Traditional marketing can cost a fortune, and unfortunately, not everyone pays attention to these methods nowadays. Since we’re becoming more and more digital, it’s also best for producers and music artists to utilize because it’s where billions of people are. Can you imagine the possibilities if a song of a new music artist suddenly becomes viral? It’s like an instant fastpass to stardom.
- Modern Revenue Opportunities
Various online platforms like YouTube, Facebook, and Tiktok have opened doors for artists to generate income directly just by using these platforms. Platforms like YouTube offer ad revenue sharing, where artists earn a portion of the money from ads displayed before their videos. Similarly, Facebook allows them to run paid advertisements or partner with brands for sponsored content.
You can even hold mini concerts by going live. Then, viewers can send stars or gifts which can be converted to real money by the platform. But to do this successfully, the artist will need to have high speed fiber internet to prevent lags and random disconnection while live streaming as this can be an unpleasant experience for people looking forward to watching you.
- Leveled Playing Field for Independent Artists
Gone are the days of needing a record label’s approval for distribution and promotion. Now, with a few clicks, artists can upload their music directly to the world. Now, with a few clicks, artists can upload their music directly to the world. This allows them to retain creative control and build a fanbase organically. They can even interact with their fans, which makes the whole thing more special.
The Bottom Line
There’s no denying that the internet has helped the music industry thrive in many ways. And that is also one of the biggest reasons why artists must start using the internet effectively and take advantage of the millions of people that are on the web.
