It seems as though everyone who is anyone has a presence on TikTok these days. While it used to be considered the social media playground of kids and young adults, it is now populated with videos from established comedians, actors, and musicians. This means that anyone who is trying to make a name for themselves by creating music should definitely have an account. Of course, it can be difficult to determine how to best exploit the app’s algorithm to reach the widest audience possible. Anyone who is trying to go viral with their music on TikTok should consider the following tips to have the best chance of achieving success.
Make It Visually Appealing
A quick scroll through the top TikTok trends and videos will instantly reveal a common theme. All of the videos are engaging, interesting, and filled with action. For this reason, it is virtually impossible for a music video to go viral on the site without having some outstanding visual elements to go along with great music. While it can be expensive to hire a professional to create a music video, and most musicians are not experts when it comes to putting together such projects, there is a cost-effective and easy-to-understand solution. Using the software provided by Adobe Premiere Pro is a great way to plug in a few simple commands and begin crafting a video that is sure to catch the attention of users around the world who are browsing TikTok in hopes of finding their next favorite song.
Create a Unique Look
Some performers might want to include consistent elements in each of their videos in an effort to make their content instantly recognizable to TikTok users who have engaged with their previous videos. In other cases, it is a good idea to match the look of a video to the lyrics of a particular song. Sometimes a music video can serve as a short form movie with a plot, characters, and even some narration or dialogue that breaks up the music for a bit. Each of these tactics can give users a reason to stop scrolling and check out the video. Just remember that the average attention span for people using TikTok is relatively short, so make sure that every video starts with something interesting at the very beginning so it stands out from the rest of a user’s feed.
Use the Right Hashtags
The description and caption of a TikTok video can have a big impact on its ultimate reach. For this reason, any musician hoping to go viral on the app should give some serious thought to which hashtags would match a target audience. From country music to old-school hip hop, there is an audience on the site for virtually any type of music imaginable. The trick lies in presenting a new music video to those people who would be most likely to enjoy, share, and interact with the content. The more engagement a video receives, the more likely it is to be shared with other people who enjoy similar videos. If this happens frequently enough within a relatively short period of time, a video can easily gain virality, which could mean a huge audience for a fledgling artist.
Keep On Posting
Very few artists are able to score a viral video with just their first attempt. Therefore, anyone who is serious about gaining a following on TikTok should be committed to releasing as many videos as possible without losing any of their quality or creativity along the way. Posting new content on a regular schedule and promoting it in an organic way is an important piece of the puzzle.
