Toronto based artist Notifi has returned with his newest single ‘Close To You’. The unfiltered track discusses self discovery and relationships, and Notifi explains it’s about “finding a balance between what I want and what’s best for the other person, and myself”. Inspired by Kanye, Usher and Michael Jackson, Notifi blends pop and rnb elements to create a perfect commercial cocktail that is reminiscent of his Toronto peers, Drake and The Weeknd.
As a rapper, producer, engineer and mixer, Notifi is also by default the master of his own destiny. The tremendously talented artist has built upon his impressive back catalog, and ‘Close To You’ is Notifi’s best record yet. We expect more of the same for 2020.