https://soundcloud.com/rachellondon/rachel-london
When you come across a new artist like Rachel London, it doesn’t take long to sit up and take notice. Pure, unadulterated dance pop with a subtle hint of a dark side, her new single ‘Runnin” really does make a quick impact.
Smoothly produced but with high tempo and energy, the song manages to both retain its momentum and drop in and out of what is a huge beat. All the while, the piercing vocal of Rachel London shines.
Too often, an artist who describes themselves as a singer-songwriter is simply a person with an acoustic guitar and a set of lyrics. There’s a place in music for all that, but that’s not the only genre a singer-songwriter can aim for. Unabashed, accessible pop is just as difficult a thing to do well, and Rachel London does a very good job of doing just that.
The single is on iTunes now.
