Amy Winehouse hologram tour ‘put on hold’ due to ‘unique challenges’

Last year, it was revealed that fans would get the chance to see the late Amy Winehouse tour again.

Plans to create a hologram version of the late singer, who tragically died in 2011 at just 27-years-old, for a tour this year were announced last October, alongside the blessing of the Winehouse estate.

Many fans and Winehouse’s ex-husband Blake Fielder reacted negatively to the announcement, with Fielder describing the move as a “money-making gimmick”.

BASE Hologram, the company spearheading the posthumous hologram tour plans, say that they’ve “encountered some unique challenges and sensitivities”.

In a Twitter statement, the company wrote: “committed to remembering Amy Winehouse and her legacy in the most celebratory and respectful way possible” and were therefore intent on “determining the best path to a creatively spectacular production that would properly honour Amy’s legacy at its highest calibre”.

Speaking to Billboard for further comment, BASE CEO Brian Becker said: “Sometimes in developing this type of highly ambitious, state of the art hologram/augmented reality theatrical event we encounter some unique challenges and sensitivities that cause us to take a step back. Developing our productions is a cross between a Broadway show and a concert spectacle which requires creative engineering and that type of creativity does not necessarily follow a schedule.

And that’s what happened with Amy Winehouse, we promised to celebrate her life in the most respectful way possible – as we did with Roy Orbison and Maria Callas – and to ensure we keep that promise we are putting the tour on hold while we plot out a creatively spectacular production fitting of her remarkable career.”

Recently, archived Amy Winehouse vocals featured posthumously on a new track from producer Salaam Remi, who worked with the late singer on her albums Back to Black and Frank.

Photo via Roger Kisby