Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single ‘Gucci Baggage’ out 8th October 2021. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”
