Sam Smith teases new music in mysterious new advert

Sam Smith has teased his return to music via a mysterious billboard advertisement.

This week the singer penned an open letter to fans promising them that news was coming “very very very soon,” and less than 24 hours later a cryptic ad appeared in Shoreditch, East London. The black and white billboard advertisement shows the singer deep in thought, hand on chin, with the date “September 8” followed by the Spotify logo. Check out the ad below.

Morning London x

A post shared by Sam Smith (@samsmithworld) on

The singer didn’t offer any further explanation on the suggestive post that appeared early this morning (1st September), other than “Morning London x.

Although little is known about what’s dropping on 8th September it’s possible the advert is a teaser for Smith’s first single from his second album – the follow-up to 2014’s In The Lonely Hour.